The manager knows the outcome and the budget, but not which channel, campaign structure, or creative sequence should come first. The system must connect margin, recent orders, product readiness, conversion tracking, and ad-account state before making a recommendation.
- Is the order target plausible at the current margin?
- Which campaign should receive the first dollar?
- What needs approval before spend begins?
- Resolve verified business facts before planning.
- Draft a channel and budget allocation with explicit assumptions.
- Prepare platform-native work without exceeding the goal ceiling.
- Pause at the governed approval boundary before an external write.
A natural-language target still needs deterministic budget enforcement.
Commerce context is part of the recommendation, not an optional attachment.
Approval must resume the exact prepared action instead of replanning it.
